Delta is Letting You Choose its Next European Destination

GEORGIA - Delta Airlines has announced its plans to add a non-stop transatlantic flight to Malta, Ibiza or Sardinia. But this time, the decision regarding the destination will be made by Delta's SkyMiles Members and Delta Employees. This will be done through a voting process on the FlyDelta app. The voting will run from August 25 to August 29. This move is unprecedented in aviation history and could mark the beginning of a new trend where airlines let its passengers choose their new routes. Different Delta jets represent each destination, and the final results are expected to be released around 30 days after the voting closes. Delta is calling this initiative "Route Race" and this is Delta's latest move in its growing competition with United Airlines. Delta already added multiple routes to Italy this summer, while United added their own Italian destinations as well as two new destinations in Spain. The two carriers are now locking horns for Mediterranean region.

Speaking to ABC News, Paul Baldoni, Delta's Senior Vice President of Network Planning stated, “SkyMiles Members and Delta people are at the center of everything Delta does. The Route Race is a celebration of their influence, giving our community a voice in where they want to fly next and inviting them to help shape Delta’s global network. The destinations where Delta flies are more than just dots on a map – they’re gateways to culture, connection and possibility, and this is a chance for our Members and employees to bring one of them closer."

Delta hopes to launch this new route by the next summer. All three of these destinations never had a direct flight from USA, so the new leisure spot will be a new one for Americans.

Let's take a look at how each destination is described by Delta (source: Simple Flying):

Ibiza: For customers who love a destination that comes alive after dark, Ibiza is a global capital of nightlife with world-famous DJs, beach parties, and sunset-to-sunrise energy. But the island also knows how to slow things down with hidden coves, laid-back beach bars, and day trips to nearby Formentera for a quieter balance. It’s perfect for those who want their trip to be equal parts relaxation and revelry.

Malta: Perfect for customers who want their trip to feel like a story, Malta blends centuries of history with sunny Mediterranean charm. One day you might wander ancient fortresses or UNESCO-listed streets, the next you’re on a boat headed for turquoise bays. It’s a destination for those who want culture, scenery, and relaxation all in one place.

Sardinia: For customers who love a slower pace but still want adventure, Sardinia is the ultimate mix. Days here can start with a hike along rugged cliffs, move to a hidden swim, and end with fresh pasta and local wine in a seaside village. It’s a place where natural beauty, history, and food all share the spotlight.

Sardinia has been the most popular international tourist destination amongst the three. 7.8 million tourists visited Sardinia in 2024 while 3.56 million tourists visited Malta and almost 4.5 million visitors visited Ibiza.

Let's take look at which aircrafts United and Delta have used for similar locations in order to get a better idea as to which jet can be deployed by Delta on the new route.

Both Delta and United have generally used the Boeing 767 family, which is their older widebody aircraft. Delta and United might utilize their newer A350s, A330 Neos and 787s for more premium routes.

This move from Delta to let its members vote for the new route is an exciting one. Usually, companies spend much resources on market research on a potential new destination. This moves allow the travelling class of America take the call on what the new destination should be replacing the need for market research. But is this move a wise one? Only time will tell. Is this a marketing stunt by Delta? Again, time will tell. But, if it was a marketing stunt, it definitely has my attention and if you are reading this, then definitely yours too, because when was the last time we paid so much attention to a new route addition.

We wish all the best to Delta for this new initiative and hope this innovation opens more involvement of passengers in airline's decision making.

Do let us know, which destination you would have chosen amongst the three. Personally, I would want to visit Ibiza. Make sure to follow us for more aviation updates. Goodbye, until we meet again :)